Rare Creatures is an independent communications agency working across music, culture, live experiences and organisations creating positive impact.
Rare Creatures founder Caroline Beashel has spent more than 15 years leading campaigns for artists including Karen O, The Strokes, Biffy Clyro, Tim Burgess and alt-J.
From emerging artists finding their voice to established names entering a new chapter, we understand that the most effective campaigns begin with knowing what makes an artist genuinely distinctive.
We apply that same ethos across live events, purpose-led organisations, cultural experiences, and brand activations. Caroline’s work combines the resourcefulness and audience instinct of independent culture with the strategic experience of major international campaigns.
Rare Creatures was created to bring those worlds together: small enough to care deeply, experienced enough to see the bigger picture, and curious enough to look beyond the obvious.
What we do.
Strategy & Campaigns
We develop clear communications strategies and integrated campaigns built around what makes our clients distinctive — finding the stories, audiences and opportunities that matter.
Publicity & Media
From national press and broadcast to specialist and cultural media, we create stories people want to tell and build meaningful relationships between our clients and the people who shape conversation.
New Media
We develop digital communications that feel true to the people and organisations behind them — helping ideas travel across platforms without losing what made them interesting in the first place.
Creative & Partnerships
We bring together creative thinking, cultural insight and an extensive network of collaborators to find unexpected ways for our clients to reach new audiences.
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